Websites need to address two sets of entities perfectly – consumers and search engines. While
making a user-friendly and impressive website is an essential angle, making it SEO friendly
guarantees that the search engines crawlers are able to index the site and it webpages in the most
efficient manner. While an appealing and well-structured site is key to
the accomplishment of an online business, SEO administrations make it internet searcher neighb
orly that assists with higher positioning of the site.
making a user-friendly and impressive website is an essential angle, making it SEO friendly
guarantees that the search engines crawlers are able to index the site and it webpages in the most
efficient manner. While an appealing and well-structured site is key to
the accomplishment of an online business, SEO administrations make it internet searcher neighb
orly that assists with higher positioning of the site.
on the search engine pages. It is a well-known fact that of all the people who use search engines
every day to look for products and services online, only a negligible percentage (only about 5%)
go beyond the first page of search engine page results. So, if traction and footfall is what the
website is looking to garner, the best thing to do is to find that perfect balance between an
optimized SEO-friendly site and one that is aesthetically beautiful.
every day to look for products and services online, only a negligible percentage (only about 5%)
go beyond the first page of search engine page results. So, if traction and footfall is what the
website is looking to garner, the best thing to do is to find that perfect balance between an
optimized SEO-friendly site and one that is aesthetically beautiful.
Here are some of the best practices that web designers and developers need to keep in
mind –
mind –
Focus on the navigational properties of the site to be crawler well disposed.
Concentrate on the navigational properties of the site to be crawler well disposed.
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Designers and developers need to work upon the navigation so that the site is not only
user-friendly but also easy for the search engine to find and index. They need to ensure
that there are more sub-category pages and extensive navigation available under each
category where each sub-category page targets specific keywords so as to reach the highest
ranking. When the idea is to make the site easily accessible and visible, it is essential to focus
on navigation best practises that enhances the user experience. Presenting the content in
a hierarchical manner and using inter-linking pages to facilitate the traffic to move from one
page to another are some of the desirable practises here.
user-friendly but also easy for the search engine to find and index. They need to ensure
that there are more sub-category pages and extensive navigation available under each
category where each sub-category page targets specific keywords so as to reach the highest
ranking. When the idea is to make the site easily accessible and visible, it is essential to focus
on navigation best practises that enhances the user experience. Presenting the content in
a hierarchical manner and using inter-linking pages to facilitate the traffic to move from one
page to another are some of the desirable practises here.
Focus on the content of the website
One of the basic and yet the most important things for designers and developers to do is to
concentrate a lot on the structure and the design. What is highly important is that the
laid-down rules are given due importance while designing a site. For example, an image
with text overlap will not be comprehended as content by a search engine until and unless
the text is in the HTML code. It is important to not only understand the rules well, teams
need to interpret them properly so that the placement of the content is not in conflict with
user experience or the design and layout of the site while enhancing the site’s optimized
crawling potential.
concentrate a lot on the structure and the design. What is highly important is that the
laid-down rules are given due importance while designing a site. For example, an image
with text overlap will not be comprehended as content by a search engine until and unless
the text is in the HTML code. It is important to not only understand the rules well, teams
need to interpret them properly so that the placement of the content is not in conflict with
user experience or the design and layout of the site while enhancing the site’s optimized
crawling potential.
Create content that can be crawled and indexed by the
search engine
At the end, you would want your site to be easily crawled by a search engine and understand
the content of the site for it to rank high in the SERP. Keep the content in the HTML text
format, especially for Google. With most developers and designers, the issue is about
choosing between HTML and JavaScript. While the former is what the Google search
engine adores, JavaScript comes with plenty of functionalities that make the site look better
and impressive. But, at the same time, JavaScript is not easily deciphered by Google and
the crawler takes more time and resources to understand the content. This is a challenge
that the development team needs to decide keeping in mind that the end user experience
that they want to deliver vis-à-vis loading time and crawlability of the search engine.
the content of the site for it to rank high in the SERP. Keep the content in the HTML text
format, especially for Google. With most developers and designers, the issue is about
choosing between HTML and JavaScript. While the former is what the Google search
engine adores, JavaScript comes with plenty of functionalities that make the site look better
and impressive. But, at the same time, JavaScript is not easily deciphered by Google and
the crawler takes more time and resources to understand the content. This is a challenge
that the development team needs to decide keeping in mind that the end user experience
that they want to deliver vis-à-vis loading time and crawlability of the search engine.
Use of Images
32% marketers in 2018 felt that visual images are impressive content for their sites with
only 27% saying that blogs are the most important for their sites. The truth is that images
can do wonders to a site in terms of aesthetics and also enhances visibility for the
search engines. But there are best practises here too – high-quality images, uploading the
right picture type, using pictures that load fast, maintain consistency in terms of the
size and style of the pictures being used, name pictures appropriately to attract the search
engines, fill up the Alt Text for describing the image, naming tags appropriately are all
methods that helps improve the visibility of the site, both for the crawler as well the end-user.
only 27% saying that blogs are the most important for their sites. The truth is that images
can do wonders to a site in terms of aesthetics and also enhances visibility for the
search engines. But there are best practises here too – high-quality images, uploading the
right picture type, using pictures that load fast, maintain consistency in terms of the
size and style of the pictures being used, name pictures appropriately to attract the search
engines, fill up the Alt Text for describing the image, naming tags appropriately are all
methods that helps improve the visibility of the site, both for the crawler as well the end-user.
It is essential to keep posting fresh content, from time to
time
It is true that search engines love sites and pages that have fresh content. Hence, administrators
of top-ranking sites believe in changing and updating the information and content available on
their homepage and category pages quite regularly. The rule of thumb says that a site that is
updated at least twice or thrice a week has more chances of being noticed by a search engine
compared to a site where the substance is changed less much of the time. But beware,
unnecessary additions that happen every hour is something that the crawler will ignore.
Keep and maintain the right balance here to make your site more attractive for search
engines crawlers.
of top-ranking sites believe in changing and updating the information and content available on
their homepage and category pages quite regularly. The rule of thumb says that a site that is
updated at least twice or thrice a week has more chances of being noticed by a search engine
compared to a site where the substance is changed less much of the time. But beware,
unnecessary additions that happen every hour is something that the crawler will ignore.
Keep and maintain the right balance here to make your site more attractive for search
engines crawlers.
CBitss is a leading Digital Marketing agency offering Advance digital marketing services
to give businesses the online visibility they need. Its services are backed by a team
comprising dedicated SEO professionals with more than ten years of experience in Digital marketing. We are Certified Partners for Google Analytics as well as Google AdWords and deliver transformational growth to our customers through excellence in SEO Services and Digital Marketing.
to give businesses the online visibility they need. Its services are backed by a team
comprising dedicated SEO professionals with more than ten years of experience in Digital marketing. We are Certified Partners for Google Analytics as well as Google AdWords and deliver transformational growth to our customers through excellence in SEO Services and Digital Marketing.
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